Posting before midday gives you a better chance of popping up on people’s Instagram feeds when they first open the app. and 1 p.m., while weekends and evenings also show improved opportunities for engagement. Instagram’s best posting times are linked to follower engagement being highest at midday during the weekdays. Overall, the best times post on Instagram are given below: → Click Here to Launch Your Online Business with Shopify But it’s OK if you post a little later these four days. should be your posting time from Tuesday to Friday. If you’re marketing or selling on Instagram, the best time to post is weekday mornings. Using this data, you can better plan which times work best for your audience based on their location. You can use social media analytics tools to find data about where your customers are located. → Click Here to Launch Your Online Business with Shopify However, if your target audience is in London, you want to post within the GMT zone. Where are your customers located? If you’re targeting the United States and Canada, you want to hit the Eastern (ET) time zone, as it’s the zone with the highest number of people, thanks to cities like New York and Toronto. Aim to send no more than four of the same message in a single day, and schedule the posts for different times to reach as many countries as possible. Ideally, you want to reach the majority of time zones without overdoing it. Some influencers and brands send out the same message at different times to hit all time zones. The more popular your brand, the more time zones you’ll likely need to take into account. Create a posting schedule based on different time zones
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